Plans and pricing

Choose your level of coaching.

Foundation and Performance start with a free trial, and Foundation needs no card. Executive is 1-on-1 coaching with Brian Douglas, priced on a strategy call.

Foundation

AI coaching in the app, by text and by phone. Works with or without a WHOOP or Oura band.

$22/month

billed monthly

Coaching: AI coach
Check-ins: Any time, by text or voice

Start Foundation free trial

14-day free trial, no card needed. No card, no charge. To keep Foundation after it, $22 every month until you cancel.

14-day free trial, no card needed. No card, no charge. To keep Foundation after it, $210 every year until you cancel.

Best for training on your own

What's included

AI coach on the web, in iMessage and by phone
Photo meal logging with calorie and protein estimates
Voice coaching during your workouts
WHOOP and Oura insights, with your own recovery patterns

Performance, Recommended

Everything in Foundation, plus team-built plans and a weekly group call.

$99/month

billed monthly

Coaching: AI coach and the iAM360 team
Check-ins: Weekly group call

Start Performance free trial

14-day free trial with a card. Then $99 every month until you cancel. Cancel before the trial ends and you pay nothing.

14-day free trial with a card. Then $948 every year until you cancel. Cancel before the trial ends and you pay nothing.

Best for training with a team behind you

What's included

Everything in Foundation
Nutrition and training plans built by the iAM360 team around your goals
A live weekly group call, 30 to 45 minutes, for accountability
Your goals set with the iAM360 team when you start

Executive

Private coaching with Brian Douglas, by application.

By application

Coaching: Brian Douglas, 1-on-1
Check-ins: Weekly 1-on-1 call

Ask about Executive

Priced on a strategy call, under its own agreement. Nothing is charged here.

Best for a private, hands-on transformation

What's included

Weekly calls with Brian, plus daily text support
A biometrics kit: WHOOP, a Dexcom Stelo glucose monitor, a Hume scale and hormone labs
Training, nutrition and supplement protocols built from your data
The iAM360 app and AI coach for the length of your program

Free, always: dashboard, goals, manual meal and workout logging, and your history.

Executive

Ask Brian about Executive

Executive is Brian's private program, built on your labs, glucose and recovery data. Tell us your goal and when you'd like to start, and Brian will set up a strategy call, where the program is priced.

How the program works